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Animation industry, The source of cultural regression .

Hits: 1680 Date: 2016-05-09 Font size: 12px 12px 16px;
Animation industry, The source of cultural regression .

Animation industry, The source of cultural regression .


China wants to become a real animation powerhouse, only deep cultural soil, looking for the source of culture, peace of mind to tell a good story, good content, the animation industry in order to have a


 steady stream of vitality and creativity.


April 27, the 12th China International Animation Festival in Hangzhou opening. From toddler to teenager in their prime, Hangzhou animation through ten years of growth, now newly sprung charm. Hangzhou last year by the State Administration of Radio recommended outstanding domestic animation up to 12, ranking first in the country. Under the leadership of Hangzhou and other cities in the animation industry first, by 2015 China's animation industry across the board gains across the board, into the country among the world of animation.


From the growth and value of statistical data, China's animation industry can be said to be "in full swing", as if there is potential for the United States, Japan and other developed countries anime "corner overtaking" the. However, the development of quality point of view, China's animation industry need to work as well.
Recently American animated film "Crazy Animal City" in the domestic box office record high, while the whole of society led to extensive discussions on the content of the movie. Japanese animation master Hayao Miyazaki often years of sword, whenever the "Sword", is bound to become phenomenal work. In contrast China's animation industry, not yet out of the "flood irrigation" old routines.



Last year, the Central Economic Work Conference stressed that supply-side reforms, in fact, the animation industry is it does not require a supply-side reform? When the domestic audience for foreign movie box office contribution and transmission rates, and people abroad "wipes" European and American luxury goods and small appliances in Japan is too similar?
China's current shortage of supplies has already gone through the years, has gone through an era of scarce information, which requires animation industry practitioners, closely linked to demand more quality, but also requires practitioners to break the "word animation industry will be" in the present situation . The first is a cultural animation, followed by an industry. Only do the content and culture, the animation industry in order "as there is water flowing" and eventually fall into place.


Since we overemphasize property before the animation industry, so that misconceptions profit maximization steeped the entire industry. Over time, the quick success mentality driven by the cart before the horse, ignoring basic rules of content and culture. Creator pre-planning time, manpower, insufficient capital investment, the story does not grind to start production, the image no good design wanted to industrialization. All links are anxious: screenwriter rush, rush production, anxious to broadcast. So "speeding", who would also like to sink the heart to tell the story, do content?



In fact, China's animation some successful precedents. The last century, Shanghai Animation Film Studio ink animation is known as Chinese animation "Golden Age" works, influenced several generations, and even now it seems do not feel rough, because the creators abandoned the impetuous, in the creation absorb the essence of multiple disciplines of the arts, only the achievements of ethnic and cultural characteristics of the animation master.


The United States and Japan proved numerous successful animation, good animation is not only the children's inspirational story, can also become a major social issue people talked about even ponder a chance in life. In the anime hidden in values, attitudes, reflecting the culture, mindset, enough to affect people's way of thinking and life choices.



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